Worldwide first Event-Driven Action (EDA) Platform specialized on Pharma and Life Science

Omnizia provides a specialized toolset for Pharma industry to enable smart and insightful journeys

  • Based on the smart and focused data

  • Support of the ROI improvements per design

  • Easy to understand and manage

  • Experience based results prediction

  • Repeatable in the business context

Successful cross-channel marketing requires the right combination of tools to bundle and analyze data from various sources and to successfully use the insights gained to address the relevant target groups.

Understand the target audience of HCPs and HCOs and deliver personalized content

Omnizia is the first customer data platform that enables pharmaceutical companies to market their products in a targeted and compliant way with a much better understanding of their stakeholders to provide personalized content and services at the right time of the customer journey.

Omnizia was developed for regulatory markets by Life Science specialists to enable the specifics of these industries.

UNIFIED CUSTOMER PROFILES SUPPORTED BY A WIDE RANGE OF INTEGRATIONS

Based on the best practices for customer data platforms, Omnizia focuses on the unification of customer profiles across own, 2nd and 3rd-party data which will be collected through different interfaces. The unification is happening based on the identification number of the HCP (HCP ID) which is specific for doctors in corresponding countries. For high quality data profiles we use an interfacing to the leading data providers which enables the CDP to enable the simple registration for product sites or portals.

CONSENT MANAGEMENT AS AN INTEGRAL PART FOR MARKETING IN REGULATED INDUSTRIES

Consent Management is the base functionality required for any marketing organization. It should be compliant to existing regulations e.g. GDPR and country specific needs but also be able to be used in all communication channels consistently to avoid channel specific solutions for consent gathering, maintenance, reporting and audit. Omnizia provides the full set of required features for Channel Agnostic Consent Management as management of different consent types, country specific consents, support for country specific audit and reporting, covering the full set of GDPR requirements e.g. articles 15, 16, 17, 18 and 20. It supports for ad-hoc requests on historical data, an integration with the CMS for personalized consent delivery and much more.

OUT OF THE BOX INTEGRATION WITH THE MOST POPULAR SYSTEMS USED IN LIFE SCIENCE

Omnizia delivers a wide range of OOTB integrations. The data layer allows to integrate fast with different types of platforms and systems. Based on the Life Science focus we have created a set of integrations which are used widely in Pharma industry – e.g. Sales Force CRM and Approved content management platforms, for Business Partner Management – SAP BP, for Transparency Reporting – SAP Concur, for Content Management and Delivery – Adobe AEM, for Asset Management – Approved content management and Adobe DAM, etc. This solid set of integrations allows to enable and customize the solution – fast.

The platform is unique and provides, additionally to the standard CDP functionalities, the specific features for regulated markets.

SNIPER TARGETING AND SUPPORT OF IN-FIELD TEAMS

The Life Science industry differs significantly from other industries in a way, type and time of communication with their customers – HCPs and HCOs. The dedicated sniper targeting supported by the In-field team through seamless integration with Sales Force CRM and Approved content management platforms enables the marketer in a Pharma company to communicate focused with low cost, right content and at the right time.

Are you interested in optimizing your workflows with Omnizia?